LAMY Safari Line Friends Brown & Sally Fountain Pen
Global mobile messenger, LINE, has announced the launch of the LINE edition of the 'LAMY Safari fountain pen' from its collaboration with the German high-end fountain pen brand.
LAMY is a brand that was established in Heidelberg, Germany in 1930. In a time when brands manufacture overseas to increase profits, LAMY continues its operation in Heidelberg in order to maintain the high quality of its products. This series is the first collaboration with another brand for LAMY throughout its entire 85-year history. LAMY has claimed that they chose to do their first collaboration with LINE based on its status as Asia's most beloved characters, in the hope that it would help fountain pens develop a fresh, accessible image.
The collaboration between LINE and LAMY consists of a 'Brown' and 'Sally'-themed Safari fountain pen, and uses the distinct color-scheme of the LINE representative character. The development of the designs reportedly took a number of attempts in order to accentuate the distinct color-scheme of the characters. The two brands were able to create a unique collaboration due to the U-shaped clip on LAMY products, which, depending on the individual preferences of users, are possible to have two different silicon buttons of Brown or Sally's face attached.